Giant Food launches store-brand cook-in-bag meal line
D.C.-area grocer Giant Food has expanded its private-label portfolio with a new line of Cook-in-Bag meal solutions.
Landover, Md.-based Giant said Monday the Cook-in-Bag products include 14 meat and seafood entrees that come pre-seasoned or pre-marinated in an oven-ready bag, for faster and more convenient preparation and clean-up. The new items — with poultry, pork and seafood options — are now available at all of the chain’s 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia.
Cook-in-Bag poultry and pork varieties, which can be prepared in the package or in an oven or crockpot, include garlic and herb whole chicken roaster, garlic and herb chicken breasts, Asian teriyaki chicken breasts, “sweet kickin’” BBQ chicken breasts, chimichurri chicken thighs, carnitas chicken thighs, triple mustard and honey roast, Jamaican jerk roast, red wine and herb loin filet, and Greek seasoned loin filet.
To be prepared in an oven, the Cook-in-Bag seafood offerings include Mediterranean cod, lemon dill scallops, Chesapeake Bay style shrimp and bourbon salmon. Serving sizes vary by offering and all items are ready in an hour or less.
For customers looking to purchase their groceries online and enjoy the convenience of Giant Pickup or Giant Delivers, the Cook-in-Bag product line will be available on GiantFood.com and the Giant Food mobile app.
“Our Cook-in-Bag products offer flavorful and simple meal solutions, particularly at a time when many are experiencing cooking fatigue at home,” Tonya Herring, senior vice president and chief merchandising officer at Giant Food, said in a statement. “These dishes allow families to explore new recipes that can be paired with any favorite side dishes with minimal preparation, which helps to save them time so they can get back to what matters most.”
Giant noted that the Cook-in-Bag products mark the latest extension of its private-brand roster. The retailer’s own-brand offerings include thousands of items across store categories under such labels as Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion, Etos, CareOne, Artisan Wine and Artie Wines.
Fellow Ahold Delhaize USA grocery chain The Giant Company, based in Carlisle, Pa., also offers Cook-in-Bag meals, launching the own-brand line at Giant and Martin’s supermarkets in August.