June 13, 2021

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Simply The Best Food

Superior Alternative Appoints Specialty Pet Foods Makes Qualified, Donald Younger, as Govt Vice …

NEW YORK, Jan. 13, 2021 (World NEWSWIRE) — Improved Preference Corporation (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal overall health and wellness enterprise, today declared the appointment of Donald Younger as the Company’s new Executive Vice President of Sales, helpful January 1, 2021.

Donald Youthful joins The Far better Selection Company with extra than 29 yrs of experience top the profits companies of several distinguished pet specialty pet meals brands together with The Nutro Enterprise (Normal Selection, MAX, and Greenies Brands) and Merrick Pet Treatment, Inc. (Merrick, Backcountry, Purrfect Bistro and Fresh Kisses Makes).

Adhering to his achievements at The Nutro Corporation, Mr. Younger led the turnaround and enlargement of Merrick Pet Care’s Pet Specialty small business from 2010 – 2020, in which he was instantly liable for increasing the corporation from a niche model to the #3 all-natural participant in the pet specialty retail channel. Merrick Pet Treatment extra than quadrupled its sales through this period of time, surpassing $500m in the system and finally foremost to the sale of Merrick Pet Treatment to the Nestle Purina Firm. Donald has also been recognized by his friends in the Pet Industry for his monitor report of accomplishment, successful several product sales awards during his occupation which includes recognition as just one of Pet Age Magazine’s 2019 ICON Winners.

Scott Lerner, CEO of The Much better Selection Firm mentioned, “We are extremely energized for Donald to be a part of our staff. We are looking ahead to owning him develop on his past successes to enable generate the expansion and enlargement of Superior Choice’s models in the Pet Specialty channel.”

Donald Young mentioned, “I have been extremely amazed by the caliber of the group Greater Choice has assembled and am energized to hit the ground managing and make on the momentum previously designed. I am fully commited to creating a globe-course sales workforce that is empowered to do what is proper for our retail companions so we can all triumph collectively. No matter whether that be investments in education and services or merely offering the finest attainable product for pet moms and dads.”

Michael Youthful, Chairman of the Far better Decision Enterprise, extra, “Attracting expertise like Donald Younger speaks to the excellent of the platform Improved Choice has created and carries on to construct. We go on to incorporate world-course marketplace authorities, as we execute on our purpose to build the most dynamic workforce in the animal health and wellness business. With the current additions to our crew as well as latest announcements to the improvements in our cash framework, Superior Preference is extremely well positioned to capitalize on the main macro-financial traits in the sector. Donald will be centrally situated in Nashville, TN exactly where we just announced a re-positioning of our fulfillment and distribution centers.”

About Improved Choice Company, Inc.

Far better Option Organization Inc. is a increasing animal health and wellness corporation committed to top the industry shift towards pet products and solutions and solutions that assistance canine and cats dwell much healthier, happier and lengthier lives. We choose an option, nutrition-based method to animal well being relative to traditional canine and cat food stuff choices and situation our portfolio of brand names to profit from the mainstream trends of expanding pet humanization and shopper focus on health and wellness. We have a demonstrated, multi-decade track document of good results promoting dependable animal health and wellness goods and leverage our founded electronic footprint to present pet mom and dad with the understanding to make educated conclusions about their pet’s wellbeing. We sell the greater part of our canine foods, cat food items and treats below the Halo and TruDog manufacturers, which are targeted, respectively, on supplying sustainably sourced kibble and canned foodstuff derived from actual entire meat, and minimally processed raw-eating plan pet meals and treats. For extra data, remember to visit  https://www.betterchoicecompany.com.

Forward Hunting Statements

This press launch has forward-searching statements inside of the that means of the Private Securities Litigation Reform Act of 1995. The text “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is very likely,” “will,” “expect” and very similar expressions, as they relate to us, are intended to determine ahead-hunting statements. The Firm has based these forward-looking statements largely on our current anticipations and projections about upcoming situations and money developments that we consider could influence our monetary issue, results of functions, company system and money wants. Some or all of the benefits expected by these forward-on the lookout statements may possibly not be attained. More info on the Company’s danger components is contained in our filings with the SEC. Any forward-searching assertion created by us herein speaks only as of the date on which it is made. Things or situations that could cause our actual results to vary may arise from time to time, and it is not feasible for us to forecast all of them. The Corporation undertakes no obligation to publicly update any forward-on the lookout assertion, irrespective of whether as a end result of new information, upcoming developments or usually, except as may be demanded by regulation.

Company Make contact with:
Improved Choice Firm, Inc.
Scott Lerner, CEO

Trader Get in touch with:
KCSA Strategic Communications
Valter Pinto, Running Director
PH: 212-896-1254
[email protected]