South Korean Food Giant Aims To Take A Bite Of The $2 Trillion Global Halal Food Market

South Korean food big SPC Group options to grow into Malaysia to just take a chunk of the $2 trillion international halal foodstuff market place.

SPC Team stated it strategies to invest 40 billion gained (about $30 million) to establish a halal-certified factory in Johor, a Malaysian state bordering Singapore. South Korean media noted that the area, with a seaport, will give the factory a channel to ship items all over Southeast Asia and into the Center East.

The deal is led by Hur Jin-soo, the eldest son of SPC Team chairman Hur Younger-in, acknowledged as South Korea’s “Franchise King.” Jin-soo was named president of Paris Croissant, a subsidiary of SPC Group that operates the flagship Paris Baguette bakery café franchise brand, in December.

SPC Group also runs 1,800 Dunkin’ Donuts stores and Baskin Robbins ice product parlors, as perfectly as Pascucci (Italian café), The Earth Vine (wine), Jamba Juice (smoothies) and New York burger household Shake Shack in Korea.

The Johor manufacturing facility will make 100 types of bread, cakes and sauces—all organized in accordance with Islamic law. The manufacturing facility is scheduled to be completed in June subsequent yr. SPC Group has also recognized a 50-50 joint venture with Malaysia’s Berjaya Foodstuff, which operates Starbucks coffee stores and 7-Eleven ease retailers in Malaysia.

“Halal hub has been an crucial strategy in the Malaysian foods sector,” suggests Alizan Mahadi, a senior director of study for Kuala Lumpur-dependent consider tank Institute of Strategic & International Research Malaysia. “Malaysia has some of the ideal requirements for halal certification and therefore it’s [recognized] inside the Muslim earth.”

Officers in Kuala Lumpur have worked toward standardizing halal food stuff due to the fact 1974, when a prime minister’s office research arm began to problem halal certification letters. The Southeast Asian region launched its to start with halal benchmarks in 2000, in advance of other Muslim nations. The specifications elevated a “cottage industry” to a “vibrant new economy” with an estimated $2.3 trillion marketplace worth, the Malaysian government’s Islamic Tourism Centre states.