NEW YORK–(Business WIRE)–Impremedia, the primary Hispanic Content material Firm, introduced its acquisition of meals and recipes web site Comedera. Comedera joins Impremedia’s award-profitable spouse and children of information and way of living makes.
“We are enthusiastic to bring Comedera into the Impremedia family members,” reported Iván Adaime, Chief Government Officer, Impremedia. “We know Hispanic shoppers are ever more on the lookout on line for cooking options to make their lives a lot easier and far better, and this acquisition supplies us an great way to tackle this increasing prospect.”
“Latinos are recognized for celebrating all over the table with family members and good friends. We do not manage any event where food items is not included. On leading of that, in our day-to-day life, we also enjoy food items, and we are ever more worried about the ingredients and the alternatives we make in the kitchen,” Rafael Cores, Impremedia’s VP of Articles, explained in a statement.
“We know how critical, loaded and various the culinary expertise for our goal audiences is,” Cores highlighted. “Our aim is to present a uncomplicated solution for the Latino customer that we really feel is lacking in the present room.”
Comedera is a web site for family members and daily cooks, with a history as a person of the first meals blogs. It was developed by Madrid-based internet entrepreneur and photographer Daniel Noboa, who released it in 2012 and manufactured it increase into a site that reaches millions of users each thirty day period.
“Impremedia has a demonstrated monitor of creating and scaling excellent content material manufacturers. I’m thrilled that the website that I established is all set to go to the following stage,” said Daniel Noboa, founder of Comedera.
“We see a big prospect in the foods house. We will be investing in bettering our recipe base while also obtaining in other food items-similar articles regions,” concluded Adaime
ImpreMedia is the primary news and way of life organization serving the Spanish-speaking Latino neighborhood in the United States.
It has a electronic and print portfolio of trustworthy, influential models that attain a very engaged, multi-generational Hispanic audience. La Opinión, started in 1926 in Los Angeles is the nation’s #1 Spanish-language day-to-day newspaper, though El Diario, started in 1913 in New York is the oldest Spanish-speaking everyday in the United States. It also publishes La Raza in Chicago, La Opinión de la Bahía in San Francisco, and digital outlets these kinds of as Solo Dinero (the only private finance web-site in Spanish that is centered in the United States), and Siempre Auto.
The Impremedia household of electronic media outlets includes information websites these kinds of as La Opinión, El Diario NY and La Raza, and Life-style brands like Solo Dinero (Personalized funds), Siempre Auto (Vehicles), Comedera (Recipes), and La Vibra (Leisure), draws in extra than 35 million month to month consumers throughout the world. These brands have all around 2 million followers on Social Media.
These publications rank among the the most commonly study and dependable and prestigious Spanish-language media in the United States, backed by a heritage of extra than 100 many years informing and supporting the Hispanic community in that region. In addition to having been recognized a number of instances by the Nationwide Affiliation of Hispanic Publications for their journalistic operate, most lately the company has acquired grants from the Fb Journalism Job, the Google Information Initiative, and the McCormick Basis.