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NEW YORK–(Business WIRE)–Feb 3, 2021–
Impremedia, the main Hispanic Information Corporation, declared its acquisition of food and recipes web-site Comedera. Comedera joins Impremedia’s award-winning family members of information and lifestyle makes.
“We are fired up to provide Comedera into the Impremedia household,” mentioned Iván Adaime, Chief Government Officer, Impremedia. “We know Hispanic individuals are progressively searching on-line for cooking answers to make their lives much easier and greater, and this acquisition presents us an great way to handle this rising prospect.”
“Latinos are acknowledged for celebrating all-around the desk with family and close friends. We really don’t organize any event where food stuff is not associated. On major of that, in our day by day lives, we also take pleasure in foodstuff, and we are increasingly anxious about the ingredients and the possibilities we make in the kitchen,” Rafael Cores, Impremedia’s VP of Information, explained in a assertion.
“We know how crucial, prosperous and numerous the culinary expertise for our goal audiences is,” Cores highlighted. “Our target is to deliver a uncomplicated technique for the Latino shopper that we experience is lacking in the present-day area.”
Comedera is a website for households and day-to-day cooks, with a record as just one of the initial food stuff blogs. It was made by Madrid-centered net entrepreneur and photographer Daniel Noboa, who introduced it in 2012 and produced it increase into a web page that reaches thousands and thousands of people every month.
“Impremedia has a demonstrated track of constructing and scaling high quality written content makes. I’m thrilled that the internet site that I established is ready to go to the future degree,” reported Daniel Noboa, founder of Comedera.
“We see a major opportunity in the foods place. We will be investing in enhancing our recipe foundation when also finding in other foods-linked articles locations,” concluded Adaime
ImpreMedia is the foremost news and life style organization serving the Spanish-talking Latino neighborhood in the United States.
It has a digital and print portfolio of trustworthy, influential makes that achieve a highly engaged, multi-generational Hispanic viewers. La Opinión, founded in 1926 in Los Angeles is the nation’s #1 Spanish-language everyday newspaper, though El Diario, established in 1913 in New York is the oldest Spanish-talking day-to-day in the United States. It also publishes La Raza in Chicago, La Opinión de la Bahía in San Francisco, and electronic retailers this kind of as Solo Dinero (the only personalized finance site in Spanish that is dependent in the United States), and Siempre Vehicle.
The Impremedia family of digital media outlets consists of news websites these kinds of as La Opinión, El Diario NY and La Raza, and Way of living brands like Solo Dinero (Individual funds), Siempre Auto (Cars), Comedera (Recipes), and La Vibra (Entertainment), appeals to a lot more than 35 million month-to-month customers globally. These models have close to 2 million followers on Social Media.
Those publications rank amid the most greatly go through and reliable and prestigious Spanish-language media in the United States, backed by a record of additional than 100 a long time informing and supporting the Hispanic group in that state. In addition to having been acknowledged multiple periods by the National Association of Hispanic Publications for their journalistic function, most not long ago the company has gained grants from the Facebook Journalism Undertaking, the Google News Initiative, and the McCormick Foundation.
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