Campaign supports Italian organic flour exports

ROME, ITALY —The Italian Association of Millers (ITALMOPA), which signifies a lot more than 80 flour corporations across Italy, has released an initiative to boost exports of organic and natural tender wheat and durum wheat flour and semolina to the United States and Canada and to raise recognition of their substantial good quality. The effort, termed Pure Flour from Europe: Your Organic and Sustainable Option!, is co-funded by the European Commission.

The program produced its debut at Bakery @ SIAL America, an international trade show March 22-24 in Las Vegas, Nevada, US. ITALMOPA experienced associates from 3 of the group’s greatest producers at its booth: Molino Grassi, Molino Casillo and Molino de Vita. 

Pure Flour from Europe will final 3 many years and consist of purchaser and trade events with merchandise demonstrations led by chefs that includes widely relished Italian food items this kind of as pizza, pasta, pastries and bread. There also will be social media and promoting campaigns and participation in vital trade exhibits focusing on the grocery, foodservice and foods producing sectors. The initiative will incorporate an educational tour of millers of organic and natural flours and semolina in Italy.

“We see terrific option in North The us to grow exports of organic comfortable wheat flour and durum semolina from Italy,” stated Emilio Ferrari, president of ITALMOPA. “More than at any time before, property cooks and cooks are seeking for premium components that are nutritious, healthy and grown devoid of synthetic fertilizers. They also want to regard the atmosphere. Organic flour from our member firms delivers on all these demands and elevates the high quality of most any culinary generation.”

The objective of the application is to improve exports by shut to 300% compared to 2020 for Canada and the United States, the place shopper demand for natural and organic flour is higher but imports are seen as typically lower, and to boost know-how and consciousness of accessible goods.