January 23, 2021

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Simply The Best Food

Better Alternative Appoints Specialty Pet Meals Brand names Skilled, Donald Young, as Govt Vice President of Gross sales

NEW YORK, Jan. 13, 2021 (Globe NEWSWIRE) — Superior Alternative Business (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal wellness and wellness organization, currently introduced the appointment of Donald Young as the Company’s new Executive Vice President of Revenue, productive January 1, 2021.

Donald Younger joins The Greater Decision Enterprise with more than 29 many years of practical experience major the profits organizations of quite a few outstanding pet specialty pet foods brand names which include The Nutro Corporation (Normal Decision, MAX, and Greenies Brand names) and Merrick Pet Care, Inc. (Merrick, Backcountry, Purrfect Bistro and Clean Kisses Makes).

Subsequent his achievements at The Nutro Enterprise, Mr. Young led the turnaround and expansion of Merrick Pet Care’s Pet Specialty small business from 2010 – 2020, in which he was directly accountable for growing the enterprise from a market manufacturer to the #3 natural participant in the pet specialty retail channel. Merrick Pet Care much more than quadrupled its gross sales throughout this period, surpassing $500m in the system and in the long run leading to the sale of Merrick Pet Treatment to the Nestle Purina Company. Donald has also been recognized by his friends in the Pet Industry for his observe history of accomplishment, profitable several sales awards in the course of his occupation such as recognition as a single of Pet Age Magazine’s 2019 ICON Winners.

Scott Lerner, CEO of The Greater Option Corporation mentioned, “We are extremely thrilled for Donald to sign up for our crew. We are wanting forward to acquiring him build on his earlier successes to assistance generate the expansion and expansion of Greater Choice’s models in the Pet Specialty channel.”

Donald Young said, “I have been very amazed by the caliber of the workforce Improved Choice has assembled and am thrilled to hit the floor operating and establish on the momentum by now developed. I am fully commited to developing a globe-course gross sales workforce that is empowered to do what is ideal for our retail partners so we can all thrive alongside one another. Whether that be investments in education and companies or merely providing the most effective possible solution for pet dad and mom.”&#13

Michael Youthful, Chairman of the Superior Decision Business, added, “Attracting talent like Donald Young speaks to the excellent of the platform Far better Option has developed and carries on to establish. We carry on to add entire world-course sector authorities, as we execute on our intention to create the most dynamic team in the animal well being and wellness sector. With the latest additions to our crew as perfectly as the latest announcements to the modifications in our cash composition, Improved Selection is exceptionally well positioned to capitalize on the important macro-financial trends in the sector. Donald will be centrally positioned in Nashville, TN in which we just introduced a re-positioning of our fulfillment and distribution centers.”

About Much better Preference Firm, Inc.

Far better Alternative Enterprise Inc. is a increasing animal health and wellness firm dedicated to foremost the industry shift toward pet products and solutions and products and services that aid pet dogs and cats stay much healthier, happier and longer lives. We take an option, nourishment-dependent technique to animal overall health relative to standard puppy and cat foodstuff offerings and position our portfolio of manufacturers to profit from the mainstream developments of expanding pet humanization and shopper focus on wellbeing and wellness. We have a shown, multi-10 years monitor history of achievement providing trustworthy animal wellbeing and wellness merchandise and leverage our proven digital footprint to present pet mother and father with the information to make informed decisions about their pet’s health and fitness. We sell the the vast majority of our pet dog food, cat meals and treats under the Halo and TruDog brands, which are targeted, respectively, on offering sustainably sourced kibble and canned food stuff derived from genuine whole meat, and minimally processed uncooked-food plan puppy meals and treats. For far more info, remember to visit https://www.betterchoicecompany.com.

Ahead Looking Statements

This push release has ahead-searching statements within the meaning of the Private Securities Litigation Reform Act of 1995. The terms “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is probably,” “will,” “expect” and similar expressions, as they relate to us, are supposed to establish ahead-searching statements. The Enterprise has centered these ahead-searching statements largely on our latest expectations and projections about long term events and financial tendencies that we believe might impact our fiscal problem, outcomes of functions, business enterprise method and financial demands. Some or all of the results anticipated by these forward-hunting statements might not be attained. Even more information on the Company’s threat aspects is contained in our filings with the SEC. Any forward-on the lookout statement made by us herein speaks only as of the day on which it is made. Things or occasions that could result in our real benefits to differ may perhaps arise from time to time, and it is not achievable for us to predict all of them. The Business undertakes no obligation to publicly update any forward-seeking assertion, no matter if as a final result of new info, potential developments or in any other case, other than as may possibly be demanded by regulation.&#13

Organization Call:
Superior Decision Business, Inc.
Scott Lerner, CEO

Trader Speak to:
KCSA Strategic Communications
Valter Pinto, Taking care of Director
PH: 212-896-1254
[email protected]